A restaurant or bar could offer menu items.A food brand might feature foods for enjoying at Super Bowl parties.Obviously, you could offer NFL merch and goodies, or maybe sporting goods. The popular “Win Your Wishlist” game can apply to your business however you choose. No, the items featured below aren’t NFL-branded. ShortStack’s Voting Poll template Win your wishlist Any kind of company could reward participants with donations in their names to NFL charities.A travel company could offer tickets, flights and accommodations for the game-or any game-or any occasion.A retailer may want to offer team merchandise as a prize.You might call for fans to pick a winner early in the post-season when 12 teams enter the playoffs, after the league championships-when the Super Bowl competitors are determined-or any round in-between. The “polling” template below encourages viewers to cast a vote and share it. As you see in this template, it’s a practical strategy for a sports brand, however, there’s really no reason other types of businesses might not want to call this play. Perhaps no tactic is more easily attached to the Super Bowl than playing a “Guess the Score” game. Remember, we’ll be looking at templates here. I’ll also draw from the some of the industries listed above in an effort to help you brainstorm a relevant Super Bowl marketing strategy for showing your fans a good time on social media. Next, I’m going to present a generous sampling of ShortStack templates you can use to create a game, contest, quiz, or something fun leading up to, or following, the big game. Last year, in an effort to closely examine what types of businesses ShortStack serves, we crunched numbers regarding our customer base…ĭid you find one of the categories above relevant to your brand? Excellent. Any company can put the strategy in their playbook.” You don’t need to be in the sports, entertainment or the gaming business to gamify your marketing. What’s the plan? Gamify-Show your customers a good timeĭo you know the term “gamify?” The word is a 21st-century addition to the English lexicon and refers to the incorporation of game elements to motivate participation.Īccording to Merriam Webster, “Gamification is effective because it taps into people’s natural desires for competition and achievement.”Ī study published in 2014, Shallow Gamification- Testing Psychological Effects of Framing an Activity as a Game, claims: “Gamification techniques are intended to leverage people’s natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure, or simply their response to the framing of a situation as game or play.”Īnd now back to the Super Bowl.
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